1. To develop, monitor and evaluate the company marketing strategy in line with our overall company strategy to meet brand and business objectives.
2. To develop our digital and organic marketing, social media platforms and our approach to SEO.
3. To have responsibility for the daily management and implementation of the marketing programme, proactively promoting our work across all our business areas through our communication channels, including our website.
4. To drive our understanding and investment in new and emerging media both in communicating to new and existing audiences, and in managing our profile and reputation.
5. To create new and exciting content that captures the impact of our work with the aim of growing visibility and increasing engagement with our partners, learners and customers
6. To evaluate the impact of our marketing and communications activities, providing reports and recommendations.
7. To manage and oversee the social media aspects of our web presence i.e., LinkedIn, Facebook, Twitter and Instagram.
8. To be our brand custodian, reviewing and maintaining our branding guidelines and associated documents.
9. To work with all staff, particularly Managers, to create engaging and suitable content for articles and newsletter content.
10. To oversee the planning and strategy for paid for digital channels ensuring appropriate budgets and content is delivered.
11. To oversee and develop the marketing budget, forecasting costs and identifying relevant expenditure.
12. To lead internal marketing and communications.
13. To help implement website developments and introduce new ideas where appropriate.
14. To support and organise company events including socials.
15. To undertake appropriate training and development opportunities.
16. To ensure the health, safety and welfare of employees and the public by complying with the appropriate Health and Safety Policies, Organisations and Arrangements and the employment of Safe Working Practices and Risk Assessment and Management.
17. To comply with the No Smoking policy.
18. To undertake such other duties as may be appropriate to achieve the objectives of the post, and to assist the division in the fulfilment of its overall objectives, commensurate with the post holder's contract.
Supporting Documents:
digital-marketing-manager.pdf (PDF, 224.9 Kb)