Girls of Brum
Girls of Brum unites schools, communities, businesses and leaders to drive a powerful citywide movement for change. It champions a Birmingham where every girl feels confident, resilient and empowered through sport, physical activity and leadership. When girls are supported to participate, be visible and lead, the benefits extend beyond the individual – strengthening families, building healthier communities and shaping a more inclusive city. By celebrating diversity and creating welcoming, accessible spaces, Girls of Brum builds lasting pathways that help girls stay active, connected and confident for life.
On 11 June, Birmingham’s iconic Alexander Stadium will host our flagship Girls of Brum 2026 Summer Showcase Event. Bringing together girls from schools and communities across the city, the event offers a unique opportunity to try new sports and activities, build on existing skills, and thrive in a supportive and inclusive environment.
Participants will have the chance to meet inspirational role models, make new connections, and grow in confidence. Building on the success of last year’s event, Girls of Brum 2026 aims to inspire and empower the next generation by encouraging girls’ participation in sport and physical activity, and supporting a lifelong commitment to an active and healthy lifestyle.
Click here to access out Girls of Brum Partnership Pack.
Below are details of our key sponsors and providers.
Last Year’s Summer Showcase Event
Event Partners
Supporters Proudly Supporting the Girls of Brum
The following companies are supporting Girls of Brum. Click the logos for more information.
Pure Gym
Fab Little Bag
Joma Sport
Connect Padel (click here for exclusive event discount code)
Severn Trent
Vivify
Serco
Providers Delivering on the day
We are delighted to announce our providers delivering some fantastic sport and activities on the day!
Active Up
Badminton England
Binni’s Blades
Birmingham Hockey Club
Birmingham Lions
Birmingham Panthers
British Cycling
British Judo
British Shooting
Bromsgrove Bears
Continental Stars Table Tennis
Edgbaston Priory Tennis Club
Eloquent Dance
England Kabaddi
ERFC
Final Third
Fit Sutton Coldfield (Amy Cox Coaching)
Four Oaks Tennis Club (Padel)
Gate8
Golf Foundation
Girls Hit Harder
Hollywood Bowl
Impact Fitness Academy
Just Play
M.A.D. (Make a Difference)
Mosely Rugby Community Foundation
NFL Flag American Football
Omega Outdoor Adventure
Pure Gym
Severn Trent
She Beasts
Spark Active
Sport 4 Life
Sporting Pathways
Support Through Sport
Sutton Coldfield Squash Club
Veolia
Warwickshire Cricket Foundation
iXX
Leaders Forum Panel Event
Running in tandem with the outdoor activity of the Summer Showcase Event at Alexander Stadium on 11th June, a morning Leaders Forum panel event will take place in the stadium’s main conference suite.
The session will bring together stakeholders from across sport, education, and community sectors for a series of focused discussions exploring participation, inclusion, and opportunity for girls and young women. The programme will feature a structured agenda of networking, keynote insights, and a central panel discussion, with high-profile speakers and panel members to be announced.
The event is designed to foster collaboration, share best practice, and drive collective action, aligning with the wider ambition and energy of the Girls of Brum event taking place across the stadium.
Event Agenda
09:00 – 09:45 Arrival and Networking
09:45 – 10:30 Summer Showcase Opening Ceremony
10:30 – 10:40 Welcome and Context
10:45 – 11:25 Panel Discussion, Q&A
11:25 Signing of Brighton Plus Helsinki Declaration
11:30 Forum Close
11:30 – 12:00 Optional Stadium Tour and Further Networking.
The following stakeholders will be attending our Leaders Forum:
Vivify partners with schools to open up their sports and community facilities beyond the school day, helping create more accessible spaces for local people to be active, connect and thrive. For more info click here
Laurie Jamie-Williams is Head of Strategic Partnerships at Serco Leisure, with a strong background in operational leadership and facility management across Sport England’s National Sports Centres. She works closely with Sport England, National Governing Bodies, and strategic partners across both the National Sports Centres and Serco Leisure’s wider portfolio, helping to develop high-performing, inclusive, and sustainable environments that support elite sport, community participation, and long-term social impact. For more info click here
For more info about Joma click here
More stakeholders to follow, watch this space!
Check out this video about Pure Gym’s ongoing collaboration with Girls of Brum
