Girls of Brum

The following companies are supporting Girls of Brum.  Click the logos for more information.

Pure Gym

Fab Little Bag

Joma Sport

Connect Padel (click here for exclusive event discount code)

Severn Trent

Vivify

Serco

We are delighted to announce our providers delivering some fantastic sport and activities on the day!

Active Up

Badminton England

Binni’s Blades

Birmingham Hockey Club

Birmingham Lions

Birmingham Panthers

British Cycling

British Judo

British Shooting

Bromsgrove Bears

Continental Stars Table Tennis

Edgbaston Priory Tennis Club

Eloquent Dance

England Kabaddi

ERFC

Final Third

Fit Sutton Coldfield (Amy Cox Coaching)

Four Oaks Tennis Club (Padel)

Gate8

Golf Foundation

Girls Hit Harder

Hollywood Bowl

Impact Fitness Academy

Just Play

M.A.D. (Make a Difference)

Mosely Rugby Community Foundation

NFL Flag American Football

Omega Outdoor Adventure

Pure Gym

Severn Trent

She Beasts

Spark Active

Sport 4 Life

Sporting Pathways

StrongHER Squad

Support Through Sport

Sutton Coldfield Squash Club

Veolia

Warwickshire Cricket Foundation

iXX

 

Running in tandem with the outdoor activity of the Summer Showcase Event at Alexander Stadium on 11th June, a morning Leaders Forum panel event will take place in the stadium’s main conference suite.

The session will bring together stakeholders from across sport, education, and community sectors for a series of focused discussions exploring participation, inclusion, and opportunity for girls and young women. The programme will feature a structured agenda of networking, keynote insights, and a central panel discussion, with high-profile speakers and panel members to be announced.

The event is designed to foster collaboration, share best practice, and drive collective action, aligning with the wider ambition and energy of the Girls of Brum event taking place across the stadium.

Event Agenda

09:00 – 09:45  Arrival and Networking
09:45 – 10:30  Summer Showcase Opening Ceremony
10:30 – 10:40  Welcome and Context
10:45 – 11:25  Panel Discussion, Q&A
11:25  Signing of Brighton Plus Helsinki Declaration
11:30  Forum Close
11:30 – 12:00  Optional Stadium Tour and Further Networking.

 

The following stakeholders will be attending our Leaders Forum:

 

Karenjeet Kaur Bains – In 2023, Karenjeet made a striking debut as ‘Athena’ in the BBC One series Gladiators. A high-achiever with a proven track record of discipline, resilience, and peak performance, she is a Commonwealth Powerlifting Champion with multiple gold medals to her name, Karenjeet’s journey exemplifies the power of perseverance, goal-setting, and breaking barriers—principles that resonate deeply in the corporate world.

Karenjeet was the first British Sikh female to represent GB at the World and European Championships. Her ability to compete at the highest level, including representing Great Britain on international stages, highlights her expertise in leadership, adaptability, and overcoming challenges. Beyond sports, her Guinness World Record for the most bodyweight squats in one minute reflects an unmatched drive for excellence—qualities essential for success in any professional environment. Karenjeet’s story is not just about physical strength; it’s about mental resilience, determination, and achieving results under pressure—making her an inspiring and dynamic speaker for corporate audiences.

Karenjeet’s media appearances include Blue Peter, Children in Need, The Weakest Link, Morning Live, Celebrity Mastermind, CBBC Mash Up, and BBC Asian Network.

 

 

Laura Entwistle – Strategy Implementation Lead, ICC Women’s T20 World Cup

 

 

Dr Melissa Morrison – Sport Ed Psych, Educational & Child Psychologist

 

 

Vivify partners with schools to open up their sports and community facilities beyond the school day, helping create more accessible spaces for local people to be active, connect and thrive. For more info click here

 

 

Laurie Jamie-Williams is Head of Strategic Partnerships at Serco Leisure, with a strong background in operational leadership and facility management across Sport England’s National Sports Centres. She works closely with Sport England, National Governing Bodies, and strategic partners across both the National Sports Centres and Serco Leisure’s wider portfolio, helping to develop high-performing, inclusive, and sustainable environments that support elite sport, community participation, and long-term social impact. For more info click here

 

 

For more info about Joma click here

 

 

For more about Hollywood Bowl Birmingham Broadway Plaza click here

 

 

Tracey Francis, Head of Participation Programmes, England Athletics

For more information about England Athletics click here

 

 

Shimul Haider, Head of Equality, Sport England

For more information about Sport England click here

 

 

Helen Tonks is a former secondary school Head of PE in one of the biggest schools in Sandwell. Helen taught for 14 years and is now the Partnership Development Manager for King Edward VI Aston School. The school is an all boys grammar in the heart of the city. Within the partnership, the team work with 58 schools including primary, secondary, alternative provision and faith schools. Helen is also a Development Coach for the Youth Sport Trust and an AfPE tutor.

 

 

Misbah Fayaz is a community leader, creative practitioner, and advocate passionate about creating spaces where marginalised voices are heard and valued, particularly girls and women from Muslim communities.

With a background in neuroscience and experience transitioning from the education sector into grassroots community work, her work focuses on embedding wellbeing, creativity, and inclusion into everything she does. She is currently completing a Master’s degree in Mental Health, driven by a commitment to ensuring mental health is destigmatised and meaningfully integrated within programmes and communities, rather than treated as an isolated issue.

Misbah is one of the founders, Managing Director, and Programme Development Lead at Inspire Hub, where she leads the development of community-based programmes centred on youth empowerment, wellbeing, sport, arts, and social impact. She is also Co-Founder and Programme Development Lead at Future Pages in Bristol, an organisation supporting children and young people with neurodivergence through enrichment opportunities in the arts, sport, and family support services.

She strongly believes in meaningful collaboration and building partnerships that create long-term, system-level change rather than working in isolation. Her approach centres on bringing communities, organisations, and individuals together to create sustainable and impactful opportunities for those who are often underrepresented.

 

 

Lisa O’Keefe MBE is the Secretary General of the International Working Group (IWG) on Women and Sport, which is the world’s largest network dedicated to advancing gender equality in sport. Lisa’s previous role was Executive Director of Insight at Sport England where she led the globally recognised ‘This Girl Can’ campaign. A former international sportswoman herself, Lisa is an advocate for women’s sport, with extensive knowledge regarding the barriers women and girls face, the need for research and insight to create systemic change, and the value of the IWG for connecting people wanting to make these changes.  For more information about the IWG click here

 

More stakeholders to follow, watch this space!