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Strategic Vision & Mission

Active Birmingham aims to tackle inactivity in local communities and engage underrepresented groups.

Vision: To create a city where physical activity is the norm and sport is integrated into daily life.

Mission: To use an adaptive approach to tackle barriers across three key priority areas:

  • Sector Integration: Building stronger links across the system.
  • Capacity Building: Strengthening community and individual capabilities.
  • Structural Reform: Tackling the root causes of physical inactivity inequalities.

Project Work

Active Birmingham Consultation Including Consultation Report Downloads
We’re delighted to share that our Learning Exchange & Networking Event on 14th April is now fully booked!
A huge thank you to everyone who has signed up – we’re looking forward to an engaging and insightful discussion on all things Active Birmingham, bringing partners together to share ideas and spark collaboration. See you there!

 

Learning and Consultation Framework

A core pillar of the programme is the co-production of solutions through shared insight. The approach is defined by:

  • Adopting the National Evaluation and Learning Partnership (NELP) method to evaluate whole-systems and place-based approaches. This enhances understanding of how to address inequalities by capturing and analysing current local conditions.
  • Establishing Trusted Local Partnerships: Building a network of grassroots organisations and Active Birmingham ‘Champions’ to ensure engagement is led by the community.
  • Collaborative Design: A consultation framework spearheaded by leads from Sport Birmingham and The Active Wellbeing Society to ensure solutions are evidence-based and locally relevant.

Consultation Report and Appendices

Our report will summarise consultation work to date. The intention is to draw out key themes, creating a baseline reference point for further work.

Learning Exchange Event Downloads:

Active Birmingham Consultation Overview Report 2026

Appendices:

Consultation Playback – Sparkhill

Consultation Playback – Aston

Consultation Playback – Bordesley Green

Consultation Playback – Small Heath

Consultation Playback – Ward End

Consultation Playback – Heartlands

Consultation Playback – Nechells

Consultation Playback – Handsworth

Consultation Playback – Shard End

Consultation Playback – Newtown

Consultation Playback – Gravelly Hill

Consultation Playback – Balsall Heath West

Consultation Playback – Birchfield

 
Active Birmingham Event Flyer
Geographic Reach Impact Across the City

The programme has scaled its impact across the city, moving from an initial pilot phase into a broader expansion:

  • Deepening in original places: Alum Rock, Balsall Heath / Sparkbrook, Lozells & Castle Vale
  • Phase One expansion places: Shard End, Bordesley Green, Aston, Small Heath, and Sparkhill.
  • Phase Two expansion places: Balsall Heath West, Birchfield, Gravely Hill, Newtown, Handsworth, Nechells, Ward End, and Heartlands
Active Birmingham Champions The Champions Programme

The Active Birmingham network has recently recruited additional community organisations as part of its expansion plan to step forward in helping tackle one of the city’s biggest health challenges – physical inactivity.

These organisations are the new Active Birmingham ‘Champions’, and they are helping to shape the next phase of the Active Birmingham approach by working directly with local residents to understand barriers to being active and identify solutions that work for their communities.

Click here to find out more about the Champions Programme

Active Birmingham Learning Exchange and Networking Event Highlights 2026

Active Birmingham Partners

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